Fine to Flush certification to end

The Fine to Flush ‘wet wipe’ certification will come to an end in March 2024. 

The Secretary of State for Environment, Food and Rural Affairs, Therese Coffey MP, wrote to wipe manufacturers in May sharing her concerns about the ongoing labelling of single-use wet wipe products causing confusion among consumers. The Government, in their Plan for Water, also committed to supporting Water UK’s behaviour change campaign ‘Bin the Wipe’ and to consulting on a ban on wet wipes containing plastic. 

The water industry will continue to work with Government and other stakeholders to encourage customers to dispose of wet wipes appropriately through the Bin The Wipe campaign.