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Water companies in England are fully on board with the reform programme proposed by industry regulator Ofwat and the Government’s ambitious environmental agenda, as companies look to boost trust in the sector and enhance their role in working in the public interest.

This week was the first meeting of the Marine Litter Action Network and Water UK is on the steering group. Co-ordinated by the Marine Conservation Society, the idea is that it will become a central hub for information sharing, allowing people to find out what has worked and what has not.

Water companies have practical concerns about the suitability of disposing of many of these so-called 'flushable products' into public and private drainage and sewerage networks rather than as municipal solid waste.

The Marine Conservation Society report on wet wipes on beaches reveals the problems with wipes and other sanitary products being flushed down the loo.