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A report has been presented to the Advertising Standards Authority (ASA) that calls for a ban on the word 'flushable' on wet wipes, which do not break down like conventional toilet paper after going down the U-bend.

Satisfaction among water customers has increased, with 94% now saying they are satisfied with their water and sewerage services and three-quarters saying the services are value for money, according to CCWater’s annual survey, published last month.

UK water companies are leading a global battle against misleading claims that wipes are flushable. These so called ‘flushable’ wet wipes cause misery to millions of people around the world by blocking sewers and contributing to nasty floods in their homes and wider environment.

Proper hydration is essential for our health and wellbeing, so it is vital that there is confidence in the quality of our drinking water.

A global statement has now been signed by 281 organisations across 20 countries outlining the water industry's current position regarding misleading

Today’s announcement is not just about individual company plans, it is also about the sheer scale of collective ambition to do more for customers, the environment and the country as a whole.

Water companies have listened to their customers over the last year and looked to ensure their bills for 2015-2020 will be as low as possible, while also continuing to invest so customers can count on safe, reliable water and sewerage services.

Post-referendum, the water sector like all other industries is assessing the potential impacts across a range of areas. These include the strength of the UK’s economy and the ability to attract investment, legislation and regulation in the environment and other business issues.